Last week, marketers descended on San Francisco to attend the annual Salesforce Dreamforce event. The general consensus from marketers was that technology should not replace the human touch and event-marketing specialists, RUN Global Inc. strongly concurs with that assessment.
171,000 people were in attendance at the conference with 10 million tuning in online. The event focused on how technology can make marketers lives easier, from improving customer experience to better connecting with staff and customers. However, as one marketer said, “technology follows everything else”.
Tom Lewand, CEO of luxury lifestyle brand Shinola said, “Nothing, including technology, should replace personal interaction. Not only is technology not a sales driver, technology follows everything else”.
The focal point of the event was the role that technology can play in enhancing the customer experience. However, the philosophy of many in attendance was that technology only enhances human interaction, it shouldn’t replace it. That feeling is echoed by R.U.N Global, Inc. CEO, Ibram Gaston. The business owner argues that brands should use technology to improve the customer experience, but not to replace the human touch.
Specializing in marketing campaigns delivered using face-to-face promotions, R.U.N Global, Inc. is supporting the proclamation of many marketers at the Dreamforce event that technology cannot replace the human touch.
At R.U.N Global, Inc. their primary goal is to develop campaigns that provide unique experiences for their clients through direct marketing strategies that generate faster and measurable results. Through face-to-face interaction and live product demonstrations, the firm’s brand ambassadors are able to provide a unique experience that allows each brand to extend their reach beyond their corporate walls. Resulting in a clearly defined relationship between the client and the customer.
R.U.N GlobaL, Inc. believe that human interactions are pivotal to instilling trust and building relationships with consumers that will build brand loyalty. “Technology offers companies tremendous opportunities to reach and interact with consumers; however, nothing beats in-person conversations. Through face to face promotions, our highly skilled brand ambassadors are able to tailor their approach with each consumer, giving them a personalized experience, which is impactful and memorable,” commented Mr Gaston.
R.U.N Global, Inc. is a marketing firm that specializes in events and promotions for some of the nation’s largest brands. They believe that using face-to-face interactions is their USP and they are urging companies not to underestimate the importance of the human touch.