As a company that puts customer experience at the top of their agenda, specialists in event-marketing, R.U.N Global, Inc. has reacted to news that Walmart is upping customer focus.
Operating in the highly competitive direct marketing industry, R.U.N Global, Inc. stand out from the competition with their unwavering passion and commitment to delivering an outstanding customer experience. The Florida-based firm believes in storytelling; providing unique, memorable customer experiences worth sharing with family and friends.
A recent article on MarketingWeek.com revealed that the grocery giant has recruited two new senior staff members as it looks to shake up its marketing team in an attempt to put a greater focus on customers. The recruits are former marketing boss at TripAdvisor, Barbara Messing who is taking over the reigns as CMO. Walmart has also introduced a new role, chief customer officer, which will be taken up by Janey Whiteside, American Express executive. Whiteside will be responsible for in-store and online activity and has been tasked with attracting shoppers and offering better customer service.
CEO at R.U.N Global, Inc. Ibram Gaston was intrigued by Walmart’s new strategy. The business owner believes that as brands are battling to attract and retain consumers, putting a focus on customer service is an essential marketing strategy for every brand going forward.
The way people shop is changing, and online transactions continue to rise, however, it’s important not to forget the importance of delivering excellent customer service. At R.U.N Global, Inc. they utilize the human element to build relationships with consumers and build brand loyalty.
At R.U.N Global, Inc. they invest time into extensive customer service training, ensuring that their brand ambassadors are fully equipped to represent their client’s with complete confidence, professionalism, and transparency, delivering an impactful and positive customer experience.
Mr. Gaston believes that more companies need to put customer service at the top of their agenda. “Too many brands focus on making the sale; however they should be focusing on experience to ensure repeat custom. Brand loyalty is massive.”
Through face-to-face communications, the firm’s brand ambassadors build trust and create meaningful connections with customers. The event-marketing specialists firmly believe that good marketing requires good storytelling and that engaging stories are best told in person.
Specializing in event marketing for some of the worlds leading brands; R.U.N Global, Inc. look to create opportunities for firms to speak and identify with consumers and share experiences. CEO Ibram Gaston is intrigued by Walmart’s new strategy, and he is interested to see if other grocery giants follow suit.