During a recent interview with a global industry magazine, CEO at R.U.N Global, Inc. Ibram Gaston revealed that the diversity of the people in the industry was something that attracted him to it.
During the interview, Mr Gaston stated: “I started this business because of the different backgrounds and professions that were an essential part of its past and, more importantly, direction into the future. We’re all excited; it’s about the opportunity to build a legacy.”
This week, the business owner delved further into the subject of diversity, specifically why he believes a diverse workforce leads to business success.
The entrepreneur has implemented diversity into his business, acquiring a talent pool from a range of backgrounds by adopting a no experience – no problem approach to recruitment. R.U.N Global, Inc. has a workforce from a plethora of backgrounds including catering/hospitality, retail and sports. Mr Gaston argues that by assembling a workforce from a variety of educational and occupational backgrounds, it brings a plethora of skill-sets and ideas to the table.
The R.U.N Global, Inc. CEO contends that the firm’s diversity has been integral to their success in their first year in business. The event-marketing experts believe that a diverse workforce is essential for the firm to continue to innovate and make their mark.
“As someone who entered the industry with zero experience, I am an example of why experience isn’t necessary.” Stated Mr Gaston.
The business owner argues that companies are missing out on top talent because they don’t have what it takes on paper. Mr Gaston recognizes that while experience is pivotal for some career paths, in the sales and marketing sector, with hard work, a positive attitude and a strong work ethic, it’s possible to become a key player.
Mr Gaston is urging companies to diversify their workforce by opening their doors to individuals from a range of occupational and educational backgrounds, to diversify their skill-sets, and allow their business to thrive.
R.U.N Global, Inc. is a marketing firm that specializes in events and promotions for some of the nation’s largest brands. As the New Year rapidly approaches, a time where many individuals begin to consider a career change, R.U.N Global, Inc. is aiming to attract ambitious and motivated career changers to their business.